"Content curation" is one of those phrases that gets repeated ad nauseam without much thought into what it actually means or what role it should play in our digital marketing strategies.
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Miklos Szilagyi's curator insight,
April 18, 2013 12:16 AM
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This article did a great job summarizing the difference between content curation and sharing links. This is one of my pet peeves - those doing social selling and content marketing - to consider sharing a link on Twitter, Facebook, and LinkedIn to be effective marketing.
Are you doing real content curation and marketing OR are you spraying links?
How do you validate the effectiveness of your content marketing efforts if you're in sales, a speaker, consultant, coach, or trusted advisor?
Barry Deutsch
Master Coach for Teaching how to drive Sales Through Social Media
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