Social Selling
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Social Selling
Social Media provides a vehicle for leveraging sales, marketing, lead generation, lead nurturing, referrals, customer and client engagement. Very few companies are effectively leveraging these tools. Most are still operating in time-wrap bubble that dates back several decades. Learn the key steps of using social media for marketing and sales if you're in sales, marketing, business development, or responsible for closing business.
Curated by Barry Deutsch
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Sales Lessons Learned The Hard Way

Sales Lessons Learned The Hard Way | Social Selling | Scoop.it
When I asked seasoned sales managers what they learned the hard way, and I got these fourteen lessons. New sales managers can learn to make their job a lot easier using these fourteen Sales lessons.

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Crisis Management Strategy for Employee Social Media

Crisis Management Strategy for Employee Social Media | Social Selling | Scoop.it
Social Media and Your Crisis Management Strategy I've long said that social media changes everything especially in the context of work and the employment world.

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Why valuable content helps you gain referrals

Why valuable content helps you gain referrals | Social Selling | Scoop.it

Before someone is willing to recommend you to their network, they need to know that you are credible and reliable – a trustworthy referral. The right type of content will showcase your credibility.

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Social Networking: The Ultimate Weapon

Social Networking: The Ultimate Weapon | Social Selling | Scoop.it
Social Networking: The Ultimate WeaponEBNWith customers and business partners, CEOs see social media as a key enabler. More than half expect social channels to be a primary way of engaging customers within five years.
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What are the most effective techniques salespeople use to build rapport? - Barking up the wrong tree

What are the most effective techniques salespeople use to build rapport? - Barking up the wrong tree | Social Selling | Scoop.it
RT @bakadesuyo: What are the most effective techniques salespeople use to build rapport? http://t.co/UWld4NQo As per my Honda car salesman!
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Prospecting is a combination of having the right message and ...

Prospecting is a combination of having the right message and ... | Social Selling | Scoop.it
It is an always an interesting discussion when we talk about Prospecting. Unless you have “Game Changing” product, you are always, to some degree, playing a numbers game. Based on a large population of Prospects that ...

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Belinda Summers's comment, January 3, 2013 5:30 PM
Agree to this Jim. Right message + consistency is the key in getting more prospects and turning them into the real deal.
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Social Media Marketing is Like Planting a Tree

Social Media Marketing  is Like Planting a Tree | Social Selling | Scoop.it
3 key takeaways from the 2012 Social Media Marketing Industry Report from Social Media Examiner.
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Report shows High-Growth Companies Embrace Social Media

Report shows High-Growth Companies Embrace Social Media | Social Selling | Scoop.it
A report shows that the more successful a company is, the more likely it is to have invested in social media.

 

"Interestingly, it was senior executives, not young juniors, who were most likely to be using the tools"


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simply-communicate's comment, May 18, 2012 6:36 AM
Hi Barry, thanks for sharing this post!
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The Difference between Suspects, Prospects and Sales

The Difference between Suspects, Prospects and Sales | Social Selling | Scoop.it

If you were to ask most salespeople about the quality of the leads they get from marketing, they would probably tell you that they are suspects at best. And of course that depends on what your definition of what a suspect is.


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Content Marketers & Curators - 50 Ideas to Create Buzz

Content Marketers & Curators - 50 Ideas to Create Buzz | Social Selling | Scoop.it

I selected this article from conversationagent because this is one of my trusted sources, where I find great content, day after day. 

 

This piece has some great tips for creating compelling content and it gives you examples of people who are doing a good job with each suggestion.

 

**These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.

 

Quote from this piece:

 

"Connecting ideas and people -- how talk can change our lives".

 

Here are a few things that caught my attention:

 

**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.

 

** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.

 

** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.

 

** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

.

** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.

 

** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.

 

** Track and review future trends from behind the scenes. A good guide is Louis Gray.

 

**Create a conversation around a social object. That's what Hugh MacLeod does.

 

** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read full article here: [http://bit.ly/L3GvLU]


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Barry Deutsch's comment, May 16, 2012 2:18 AM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.
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Content Curation and Distribution are King - Content Curation Marketing

Content Curation Marketing for online brand leadership, integrated social media, lead generation, and thought leadership.
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Lead Generation Tools That Find A Way To Connect

Lead Generation Tools That Find A Way To Connect | Social Selling | Scoop.it
Lead generation tools. Social Media, E-mailers,voice broadcasting, safelist, traffic exchanges, press releases and many other lead generation tools that are out there but, How do we know which will work for each one of  our on-off line opportunities.
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7 Secrets to Getting More from LinkedIn

7 Secrets to Getting More from LinkedIn | Social Selling | Scoop.it
Whether you are looking for a job, more customers, or business alliances, LinkedIn can be an invaluable resource if you apply these 7 secrets.


Snippet from article by Jeff Korhan


LinkedIn is one of the greatest tools available for leveraging marketing, sales, lead generation, lead nurturing, and customer engagement. Based on an informal survey of over 500 sales teams, LinkedIn is barely being used by the sales team and the company has done zero training around using this amazing tool.


Barry Deutsch

Partner

IMPACT Hiring Solutions

http://www.impacthiringsolutions.com


Join our SELLING THROUGH SOCIAL MEDIA LINKEDIN Discussion Group for more tips and ideas on presenting, pitching, and engaging your clients


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No More Media Gatekeepers: Curators Are All We Need

No More Media Gatekeepers: Curators Are All We Need | Social Selling | Scoop.it

Giuseppe Mauriello: This is my “scoop” article for today. I found this article written by Suw Charman-Anderson in November of 2006 from her first professional blog “Strange Attractor”,  now permanently moved to charman-anderson.com.

 

Suw is journalist, social technologist consultant and writer, one of the UK’s social media pioneers. 

Returning to her article... the author describes the scenario of the digital industry at the time (2006), then she raises some interesting  points about the need of content curation and the importance of the curator role. Here are some gems excerpted from it:

We already have more movies available than any one person can watch; more videos on YouTube; more blogs… more everything. It’s not like we’re starting from a point of scarcity here. And the flood of stuff is going to turn into a rampaging torrent as more people get online and more people get excited by their ability to participate and create.

In the past, the media acted as gatekeepers.

 

They were the ones that went to the movie previews…
They were the ones who got the advance copy of the game…
They were the arbiters of taste, the people in the know, the ones with the connections needed to get at culture before us plebs got at it.

But we don’t need gatekeepers anymore. We don’t need people who stand between us and our stuff, deciding what to tell us about and what to ignore. We don’t need arbiters of taste.

We do, however, still need help. There’s just too much stuff around for us to know what’s out there, to keep up with what’s good, what works for us, what is worth investigation. What we need are curators.

We need people who can gather together the things that are of interest to us, things that fit with our tastes or challenge us in interesting ways, things that enrich our lives and help us enjoy our time rather than waste it on searching.

Curators already exist. Some are people: Bloggers who sift through tonnes of stuff in order to highlight what they like, and who, if you have the same taste as them, can be invaluable to discovering new things to like.


But curation of the web has barely started. Much of what you could call curation that exists today is flawed: too many noisy opinions and not enough capacity to understand what I as an individual want…

 

I loved this article and title that the author chose for it.

Read the original article here:
http://strange.corante.com/2006/11/08/the-democratisation-of-everything-and-the-curators-who-will-save-our-collective-ass


Via Giuseppe Mauriello, Robin Good
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Dasom Ssomy Kim's comment, May 8, 2013 5:52 AM
Content curation, not gatekeeping. people can choose
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4 Reasons Why Content Curation Has Gone Mainstream

4 Reasons Why Content Curation Has Gone Mainstream | Social Selling | Scoop.it

With the help of Pinterest and other consumer-oriented companies, content curation – the process of finding, organizing and sharing online content – has gone mainstream. More and more people are looking to content curation to help them navigate today’s chaotic online world. 

 

Curata’s 2012 Content Curation Adoption Survey - http://bit.ly/L81K0w [PDF] of more than 400 marketers found that the vast majority are utilizing content curation as a key component of their content marketing strategy.

 

Why this entire buzz around content curation? What is driving the adoption of the practice?

 

Key findings from the survey:

  • Growing quantity led to sinking quality

56% reported finding quality content was their greatest content marketing challenge. The explosion of information on the Web has led to an overwhelming amount of content, making it more challenging to locate the best and most relevant.   

 Marketers look to content curation as a way to help cut through the clutter and provide their prospects with the valuable information for which they are looking.

  • Trust is invaluable  

85% said that establishing thought leadership was their main content curation objective.

Brands can position themselves as thought leaders in their space as well as go-to resources for prospects. Once this trust is established, prospects are more likely to become customers when they are prepared to buy.

  • We live in a social world

People increasingly are relying on social media as a resource for the most timely and relevant information.

Through content curation, marketers can quickly and more easily get their content out in the social sphere and keep their prospects aware of industry information.

  •  Content is powerful  

All major brands today are online – providing their prospects with information. 

What this means for marketers is that being “searchable” and having a “sticky site” are more important than ever.  A key to having a site easily accessible to those who are interested in the specific product or service is search engine optimization. 

By providing fresh and relevant content in an organized way, improves SEO for the site

 

Today, having content online is a must-have for Brands.  

As the online world continues to grow and likely become more chaotic and overwhelming, technologies and strategies for organization and sharing the best, most relevant content will be impossible to ignore.

 

Curated by maxOz and selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Source: http://onforb.es/KtKjN1

 

By Pawan Deshpande- http://bit.ly/KtK1pc


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John van den Brink's comment, June 5, 2012 10:44 AM
Great one! Thanks Michele
maxOz's comment, June 5, 2012 9:27 PM
John thanks for your in put, yes this product [Curata] is amazing and the post supporting Content Curation very valid xxx
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Are CEOs Getting the Social Media Thing? - Promotion World (press release)

Are CEOs Getting the Social Media Thing?Promotion World (press release)While social media is the least utilized of all customer interaction methods today, it stands to become the No. 2 organizational engagement method within the next five years.
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A Small Change in Your Business Mindset Can Increase Your Sales

A Small Change in Your Business Mindset Can Increase Your Sales | Social Selling | Scoop.it

Okay, show of hands, who hates selling?

Sure, you know that you must sell. Deep in your heart of hearts though you despise it. You know that making sales is the only way to increase your revenue, build up your company and, well, stay in business.


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7 Secrets Of A Winning Sales Coach

I recently heard a fascinating story from a Sales Coach who told me how he succeeded in overcoming some major challenges when he was recruited as a rookie sales manager for a major-brand forklift dealership in the late ...
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Video: Social Media Revolution - The Parody | Marketing Technology Blog

Video: Social Media Revolution - The Parody | Marketing Technology Blog | Social Selling | Scoop.it

I came across this blog post with a very funny short videoing about social media. Must watch  -you'll get a good laugh from the statistics that get thrown about in research studies on a daily basis - Barry

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Curation Can Make Your Business Indispensable - Here's How

Curation Can Make Your Business Indispensable - Here's How | Social Selling | Scoop.it

I selected this article and interview in its entirety (video) that Bill Sheridan did with Steve Rosenbaum because everytime I hear Steve speak about the importance of curation it reinforces the importance of curation and why your business can't afford not to do it.

 

Steve gave a keynote to DigitalNow on April 28, 2012 and talked about the importance of curating vital information for your clients.

 

Here's what caught my attention:

 

**A flood of information - but the opportunity lies in identifying and delivering the really important stuff for your clients

 

**Authority is no longer bestowed to content creators, "Curators are today's trusted authorities"

 

How do you become a trusted authority?

 

**Have a voice   - What is your brand's promise?

 

**Provide context  - What keeps your clients up at night? Are you listening to them online?

 

**Offer a point of view - Your point of view is your unique sales proposition.  People don't buy your products, they buy why you're selling them.

 

**Tell your clients why you selected this information and why it's important on a consistent basis and you'll become indispensable

 

Here is an article from 2011, still very relevant today that I found very helpful  that goes a little more into detail about context,

 

The article is "If Content is King, Context is Queen" written by Amy Manus for ClickZ

 

http://bit.ly/IWRGHb

 

Read Bill Sheridan article & see video here: http://bit.ly/JrJ5B


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Tom George's comment, May 21, 2012 1:33 PM
Nice one Jan...thanks for sharing this today
janlgordon's comment, May 21, 2012 3:28 PM
Thanks for your kind words (Tom) Internet Billboards
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Report shows High-Growth Companies Embrace Social Media

Report shows High-Growth Companies Embrace Social Media | Social Selling | Scoop.it
A report shows that the more successful a company is, the more likely it is to have invested in social media.

"Interestingly, it was senior executives, not young juniors, who were most likely to be using the tools"


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simply-communicate's comment, May 18, 2012 6:36 AM
Hi Barry, thanks for sharing this post!
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Prospecting is a combination of having the right message and ...

Prospecting is a combination of having the right message and ... | Social Selling | Scoop.it
It is an always an interesting discussion when we talk about Prospecting. Unless you have “Game Changing” product, you are always, to some degree, playing a numbers game. Based on a large population of Prospects that ...

Via Jim Conard
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Belinda Summers's comment, January 3, 2013 5:30 PM
Agree to this Jim. Right message + consistency is the key in getting more prospects and turning them into the real deal.
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Social Media: A vital part of the marketing mix!

Today, many business organizations are allocating budget for online business expansion using social media marketing. This strong marketing method is applied by various progressive companies for selling their products and ...
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Get Social: Become an Authority in Your Industry

Get Social: Become an Authority in Your Industry | Social Selling | Scoop.it
Whether you're a suit-wearing corporate company or the local bakery, you can establish your brand as an authority in your industry and in your community using social media.


So few executives, job seekers, CEOs, entrepreneurs lack an understanding and awareness of how powerful - and inexpensive, easy, simple, and low time investment - social media marketing can be for their brand, company, or organization.


If you have not yet jumped on this train, it's starting to pull out of the station. What's your plan to chase it?


Barry Deutsch

Partner

IMPACT Hiring Solutions

http://www.impacthiringsolutions.com


Join our SELLING THROUGH SOCIAL MEDIA LINKEDIN Discussion Group for more tips and ideas on presenting, pitching, and engaging your clients


Learn how a few simple social media tactics can dramatically improve your customer engagement, lead generation and nurturing, and ability to close sales

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Content Marketing Today» Why You May Be Screwed If You Don’t Take Google+ Seriously

Content Marketing Today» Why You May Be Screwed If You Don’t Take Google+ Seriously | Social Selling | Scoop.it

"The bottom line seems to be that Google+ must become a key part of our collective content marketing efforts. That’s not necessarily because of its intrinsic merits, but because of the way Google is leveraging its omnipotent control of upper right-hand corner of the search results page. Your search terms may not yet show that upper right-hand Google+ content, but I’m guessing that we’ll soon find it everywhere."


Is it time to start taking Google+ seriously due to the integration into search and the importance Google is giving to this social network?


Barry Deutsch

Partner

IMPACT Hiring Solutions


Join our SELLING THROUGH SOCIAL MEDIA LINKEDIN Discussion Group for more tips and ideas on presenting, pitching, and engaging your clients


Learn how a few simple social media tactics can dramatically improve your customer engagement, lead generation and nurturing, and ability to close sales

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