Social Selling

Social Media and Your Crisis Management Strategy I've long said that social media changes everything especially in the context of work and the employment world.

It is an always an interesting discussion when we talk about Prospecting. Unless you have “Game Changing” product, you are always, to some degree, playing a numbers game. Based on a large population of Prospects that ...

If you were to ask most salespeople about the quality of the leads they get from marketing, they would probably tell you that they are suspects at best. And of course that depends on what your definition of what a suspect is.

I selected this article from conversationagent because this is one of my trusted sources, where I find great content, day after day. 

This piece has some great tips for creating compelling content and it gives you examples of people who are doing a good job with each suggestion.

**These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.

Quote from this piece:

"Connecting ideas and people -- how talk can change our lives".

Here are a few things that caught my attention:

**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.

** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.

** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.

** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

.

** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.

** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.

** Track and review future trends from behind the scenes. A good guide is Louis Gray.

**Create a conversation around a social object. That's what Hugh MacLeod does.

** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

Read full article here: [http://bit.ly/L3GvLU]

Giuseppe Mauriello: This is my “scoop” article for today. I found this article written by Suw Charman-Anderson in November of 2006 from her first professional blog “Strange Attractor”,  now permanently moved to charman-anderson.com.

Suw is journalist, social technologist consultant and writer, one of the UK’s social media pioneers. 

Returning to her article... the author describes the scenario of the digital industry at the time (2006), then she raises some interesting  points about the need of content curation and the importance of the curator role. Here are some gems excerpted from it:

“We already have more movies available than any one person can watch; more videos on YouTube; more blogs… more everything. It’s not like we’re starting from a point of scarcity here. And the flood of stuff is going to turn into a rampaging torrent as more people get online and more people get excited by their ability to participate and create.

In the past, the media acted as gatekeepers.

They were the ones that went to the movie previews…
They were the ones who got the advance copy of the game…
They were the arbiters of taste, the people in the know, the ones with the connections needed to get at culture before us plebs got at it.

But we don’t need gatekeepers anymore. We don’t need people who stand between us and our stuff, deciding what to tell us about and what to ignore. We don’t need arbiters of taste.

We do, however, still need help. There’s just too much stuff around for us to know what’s out there, to keep up with what’s good, what works for us, what is worth investigation. What we need are curators.

We need people who can gather together the things that are of interest to us, things that fit with our tastes or challenge us in interesting ways, things that enrich our lives and help us enjoy our time rather than waste it on searching.

Curators already exist. Some are people: Bloggers who sift through tonnes of stuff in order to highlight what they like, and who, if you have the same taste as them, can be invaluable to discovering new things to like.

But curation of the web has barely started. Much of what you could call curation that exists today is flawed: too many noisy opinions and not enough capacity to understand what I as an individual want…”

I loved this article and title that the author chose for it.

Read the original article here:
http://strange.corante.com/2006/11/08/the-democratisation-of-everything-and-the-curators-who-will-save-our-collective-ass

It is an always an interesting discussion when we talk about Prospecting. Unless you have “Game Changing” product, you are always, to some degree, playing a numbers game. Based on a large population of Prospects that ...

Whether you're a suit-wearing corporate company or the local bakery, you can establish your brand as an authority in your industry and in your community using social media.

So few executives, job seekers, CEOs, entrepreneurs lack an understanding and awareness of how powerful - and inexpensive, easy, simple, and low time investment - social media marketing can be for their brand, company, or organization.

If you have not yet jumped on this train, it's starting to pull out of the station. What's your plan to chase it?

Barry Deutsch

Partner

IMPACT Hiring Solutions

http://www.impacthiringsolutions.com

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