Circling The Prospect means finding multiple people to recommend you, and squarely put you on the prospect’s radar. Forget about one introduction, get six.
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Miklos Szilagyi's curator insight,
April 18, 2013 12:16 AM
Did you know the "secret" how digital marketing changes the world? One brick to the wall... embedded is a White paper about the "dirty little secret"... |
What a great idea - Circle the Prospect.
Although I preach this strategy with Chairs enrolled in my Chair Coaching Program for Leveraging LinkedIn to Find CEO Members, I've never actually given it a name - now I'm going to give the author the sincere form of flattery by using this concept to describe the real value of LinkedIn:
Having multiple contacts in your network who already love you be your ambassadors to "circling" your prospect.
For an investment of a few minutes daily, you can reap tremendous rewards in referrals and getting on your prospect "radar screen".
The very best business I get in my search practice comes when a potential client calls me up and says "I've been told to get in touch with you by 3 different people who sign praises about your work".
In the old days (you have to have some grey or missing hair to remember pre-Internet times), this might be called WOM - word of mouth marketing.
LinkedIn takes WOM and amplifies it to an unbelievable level. It's almost like multi-tasking WOM or as the Verizon commercial suggests, putting a "cheetah on it's back".
Imagine what would happen to your CEO peer group as a Vistage or TEC chair if you got 3-4 of these calls weekly?
Barry Deutsch
Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
http://www.impacthiringsolutions.com/vistagechairs