By effectively using a blog as the centerpiece of their social media, content marketing and search optimization, small businesses and solopreneurs can effectively compete against the big boys.
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Miklos Szilagyi's curator insight,
April 18, 2013 12:16 AM
Did you know the "secret" how digital marketing changes the world? One brick to the wall... embedded is a White paper about the "dirty little secret"... |
Every article, case study, example, illustration, and research report I've read in the last few years confirms that blogging as your centerpiece of communication and social media activity levels the playing field between your small business and the larger, more established, better funded companies whom you compete with in your niche.
Heidi Cohen does a great job laying out the benefits of having a business blog a simple set of steps to launch/manage an effective business blogging element of your marketing.
In my experienc with over 5,000 Vistage and TEC CEOs in the US, maybe 1% are writing a consistent blog (at least once per week) that serves as the centerpiece of their social media and on-line marketing tactics.
If blogging is a proven tactic, all the research confirms it - why have you put your toe in the proverbial water to start learning how to blog as a small business?
Barry Deutsch
Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about