 Your new post is loading...
Your new post is loading...
Excerpted from article by Heidi Cohen: "Content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information.
Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content.
Content curation is a core content marketing element for the following three reasons: - Offering your audience a combination of original and third party content provides a branded -context for your work.
- Curating other people’s content positions you and/or your organization as a tastemaker in your field.
- Creating sufficient content is a marketing and business challenge. Here are twelve attributes your content curation strategy should have to insure success. 1) Has defined, measurable goals...
2) Targets a specific audience...
3) Contains red meat content, not filler...
4) Follows “the less is more” theory...
5) Incorporates original content...
6) Adds real value...
7) Has a human touch...
8) Provides branded context for your information...
9) Involves a community...
10) Offers information in small chunks...
11) Sticks to a schedule...
12) Credits its creator... Content curation puts your original content in a branded context for your target audience..." Each attribute is analyzed with more information. Read full article here: http://heidicohen.com/12-attributes-of-a-content-curation-strategy/ Selected originally by Jan Gordon on "Curation, Social Business and Beyond" here: http://bit.ly/lBeRSF
Via janlgordon, Giuseppe Mauriello, Merril DeFiddes
|
Scooped by
Barry Deutsch
December 3, 2012 2:28 AM
|
Not long ago, the folks at Domo conducted research with CEO.com to evaluate the extent to which top business leaders are embracing social media.
Another study showing the incredible lag of social media use by the general public and CEOs.
Interesting that most studies peg CEO use of social media at less than 30 percent, but indicate CEOs believe this is a huge opportunity and predictions indicate that within 2-3 years, we'll see over 50% of CEOs engaged on social media personally.
Do you believe this to be true? Do you think CEO personal involvement in social media will ballon within a few years?
Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
|
|
Scooped by
Barry Deutsch
November 23, 2012 6:44 PM
|
The tightest relationships are not the most powerful when we need to broaden our reach within the organization.
I liked the comparison of weak ties vs. strong ties, including the citation to the article on this subject titled "The Strength of Weak Ties".
Just the other day I was making a presentation to a high level group of coaches, consultants, and speakers on leveraging LinkedIn for their business. We got into a deep discussion around whether or not to accept certain invitations to connect.
Do you have a strategy to deal with both weak and strong ties?
Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog?
http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
If you're a Vistage/TEC Speaker - Consultant - Coach - Trusted Advisor, join our LInkedIn Discussion Group to learn how to find, attract, and engage more clients
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
|
|
Scooped by
Barry Deutsch
November 10, 2012 1:05 PM
|
"You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get attention (sales) Or you can earn attention by creating something interesting and valuable and then publishing it"
What a great explanation of social media!
So, the question is - what can you offer for FREE that your followers, contacts, connections, network will crave to get their hands on - and you can begin the process of earning their attention?
Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
|
|
Scooped by
Barry Deutsch
October 28, 2012 4:19 PM
|
Before you make an effective social media strategy for your business, you need to understand the different types of social media users that exist.
I always look for a little humor around social selling. Here's a great breakdown of social media users by Melanie Dodaro. Which user profile do YOU fit?
Barry
|
|
Rescooped by
Barry Deutsch
from Life @ Work
October 17, 2012 8:41 AM
|
|
|
Rescooped by
Barry Deutsch
from Extreme Social
October 5, 2012 8:44 AM
|
|
|
Scooped by
Barry Deutsch
October 3, 2012 2:47 PM
|
Social media is the new way to ensure the most effective lead generation program. Make sure you're doing it right.
I liked the list the author developed on some of the ways you can use social media to drive potential leads, such as through slideshare or blogging. The author lists a number of other creative approaches.
Are you using some of these techniques to drive leads or one or two of them. Perhaps, you're not using a single one.
When you should you begin to invest in creating content through the various channels the author describes to drive leads for your business?
Barry Deutsch
|
|
Rescooped by
Barry Deutsch
from Sales Success
September 28, 2012 7:33 PM
|
You might feel as if your client abandoned you. The truth is that your neglect, your complacency, or your failure to grow was your abandonment of your client.
Have you ever felt this way? Was it embarrassing? Did you feel humiliated and guilty at the same time?
Barry Deutsch IMPACT Hiring Solutions http://www.impacthiringsolutions.com
Via Greg Ferguson
|
|
Scooped by
Barry Deutsch
September 20, 2012 1:49 AM
|
With this increased interest in social media by the C-level, we can perhaps expect to see more social media activity by these executives. What are the benefits for businesses using social media at C-level?
|
|
Scooped by
Barry Deutsch
July 1, 2012 12:42 PM
|
MarketingProfs.com (subscription)How to Convince Older Business Owners to Invest in Social MediaMarketingProfs.com (subscription)They can be more comfortable with marketing methods of the past, and they can be reluctant to learn about the newest...
|
|
Scooped by
Barry Deutsch
June 29, 2012 5:50 PM
|
Directing traffic to your site is the end-goal of an effective marketing strategy. But to turn those leads to conversions, your call-to-action strategy must focus keenly on what action you want the consumer take.
I like this article talking about the whole idea of converting visitors - whether it be for b2b customers, consumers, or services. I try very hard in every blog to have a call to action embedded in my content.
Learn how to create a company culture that encourages the use of social media among its employees.
The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone. Today, it's all digital, baby.
Gone are the days when it was innovative to have a website. And creating a Facebook page for your business is no longer an advanced social media strategy. In fact, now that social media has picked up steam in its conquest of the digital realm, the companies coming out on top are not just those that send out some pre-scheduled tweets; the successful companies actually adapt their entire corporate culture to our social media-oriented world.
Some companies have found the transition to a social media culture easy, especially those which have already integrated social media into their marketing strategy.
Read more: http://bit.ly/LHRAo7
Via Martin Gysler
|
|
|
Scooped by
Barry Deutsch
December 26, 2012 2:39 AM
|
|
|
Scooped by
Barry Deutsch
December 2, 2012 1:46 PM
|
|
|
Scooped by
Barry Deutsch
November 23, 2012 6:05 PM
|
Social Media - Having a strong online presence is essential in today's economy, and an excellent way to ensure such a presence is to establish a blog that's connected to your company website.
It's undisputed that a blog should be your central communication vehicle for marketing, pr, branding, positioning, offers, incentives, and lead generation.
Chris Lee in this article does a good job summarizing for key points about why it pays to have a company blog.
Barry Deutsch Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about
|
|
Scooped by
Barry Deutsch
November 9, 2012 2:57 PM
|
Andy Lopata, one of the top experts in networking, wrote a blog post about giving and never getting anything back.
He referenced my favorite author, Covey, who spoke about making deposits into the emotional bank account of others.
As a Vistage or TEC Chair, do you follow this practice in seeking referrals from your network?
Barry Deutsch Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
|
|
Scooped by
Barry Deutsch
October 25, 2012 1:00 AM
|
The fundamentals and vehicles of B2B Lead Generation from content marketing, landing pages, webinars, mobile and post-conversion marketing.
Interesting stats about lead generation and lead nurturing on this infographic. I would have to say my greatest success comes from "nurturing" leads to build trust until the purchase decision becomes "anti-climatic".
Studies show that very few leads get nurtured. What do you do with your leads?
Barry Deutsch Sales Through Social Media
|
|
Rescooped by
Barry Deutsch
from Business Improvement
October 5, 2012 8:46 AM
|
Not enough small business owners make the time to read material that can keep them informed and up to date with their industry, keep themselves abreast of business trends that will in one way or another eventually impact on their businesses, and feed their own creativity.
A big part of the reluctance to make time to read, is the challenge of knowing what to read, and perhaps more importantly what is not worth reading.
This good article, suggests that business owners should make blog reading a part of their day, and it suggests 12 specific blogs that offer much to small business owners.
Via Daniel Watson
|
|
Scooped by
Barry Deutsch
October 3, 2012 2:56 PM
|
Curation is necessary for thought leadership, though not sufficient by itself | Jay Palter http://t.co/gSB04V8a...
Jay makes the excellent point that sharing links with your network is not enough, rather you have to take the content you've curated from other sources (much like what I do) and add your unique spin, thoughts, ideas to it. The act of filtering relevant and useful content for your readers or niche is also critical. Finally, you've got to mix the content curation with some of your own original research, ideas, and thoughts.
Do you curate content within your niche or area of expertise. How do you add your thoughts and vision to this curated content?
Barry Deutsch
|
|
Scooped by
Barry Deutsch
October 3, 2012 2:41 PM
|
Automating Social Media. What's in it for You? For Them?Business 2 CommunitySocial media usage is no longer limited to people just being social online; it is now a major tool for marketing business and brands.
This is the big debate in social media: Do I post everything manually one at a time, or do I automate some of my marketing and communication into my networks for blogging, twitter, linkedin, facebook, and email?
I am a huge proponent of automating as much as possible, especially when you have a lot of content to share with various social media sites, and especially if you segment your network, contacts, connections into 6-10 different groups.
What are you doing to automate your marketing and communications?
Barry Deutsch
|
|
Rescooped by
Barry Deutsch
from Sales Success
September 23, 2012 7:24 PM
|
It's rarely the product. Often, it's forces beyond a salesperson's control.
Via Greg Ferguson
|
|
Scooped by
Barry Deutsch
September 19, 2012 10:39 AM
|
Although the value of your offering is overwhelming, customers resist. Why?
More important, how will you get past this irrational wall of resistance, and make the sale?
Here's a quick article from Michael Harris that makes a powerful point: if you want to increase your sales, engage prospects in buying simulations (a special type of story) that do your selling for you.
I also like the SlideShare piece that comes along with this, and the free downloadable guide.
Master buildling and sharing these scenarios and see your sales rise. Now that's a good thing!
PS -- if you want more on story selling, follow fellow curator Ken Jondahl and his Story Selling curated content at http://www.scoop.it/t/story-selling
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
|
|
Scooped by
Barry Deutsch
June 29, 2012 8:50 PM
|
New research from HubSpot proves that LinkedIn tops Facebook and Twitter in lead generation efficiency.
I'm not sure I would make this blanket statement across every industry. However, for B2B products/services, I think there is a huge opportunity for networking, referrals, lead generation, and lead nurturing.
|
|
Scooped by
Barry Deutsch
June 28, 2012 8:29 PM
|
One thing all businesses have in common, large or small, is they all have to generate sales leads.
|
![Social Media Explained [INFOGRAPHIC] | Social Selling | Scoop.it](https://img.scoop.it/HgHDZ_VtU8HJYRAXNRrkaTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![The Fundamentals Of Online B2B Lead Generation [Infographic] — socialmouths | Social Selling | Scoop.it](https://img.scoop.it/E62mywrJ4i_gVd42w5bZmTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data] | Social Selling | Scoop.it](https://img.scoop.it/EKQmFc3Diyy2j9AA39bjLTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists.
Read this one carefully, as it's chock full of good advice.
--techcommgeekmom