"What's the difference between inbound and outbound marketing? (and which is better?) and With so much content to create, where do we focus our efforts?"
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Miklos Szilagyi's curator insight,
April 18, 2013 12:16 AM
Did you know the "secret" how digital marketing changes the world? One brick to the wall... embedded is a White paper about the "dirty little secret"... |
I find many of my clients struggling with the question of whether to use inbound marketing (content marketing to warm-hot leads that have expressed an interest) or outbound marketing (traditional tactics of sales pitches through cold approaches).
Both have their place in lead generation. My question is: How do you integrate these two separate forms of lead generation and lead nurturing? Which one works better for your business? How do you test?
Have you started the process of putting the new tactics of inbound marketing in place alongside your traditional tactics of outbound marketing? Have you started testing and questioning where your leads come from (and the quality of those leads?
Barry Deutsch
Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about