Erik Poje, Percussion Director of Inside Sales, gives his insight to as sales involvement in the vastly growing production of content marketing.
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Miklos Szilagyi's curator insight,
April 18, 2013 12:16 AM
Did you know the "secret" how digital marketing changes the world? One brick to the wall... embedded is a White paper about the "dirty little secret"... |
Loved his idea of moving from ABC - always be closing to ABS - always be sharing.
In my search practice, I find the sales reps that get content marketing tend to always be working warm to hot leads and never cold calling. Conversely, the folks who don't get LinkedIn, engaging and educating customers online and extending what marketing does on a one-to-one basis - are those that find the need to fill their pipeline with low leverage cold calls.
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