When your clients are looking for information about your products, give them everything! Internet research is a common step in any major purchase, and your clients research to help them get informed and mitigate their buying risks.
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Miklos Szilagyi's curator insight,
April 18, 2013 12:16 AM
Did you know the "secret" how digital marketing changes the world? One brick to the wall... embedded is a White paper about the "dirty little secret"... |
This is one of those posts where I wanted to smack myself in the forehead. Of course, why wouldn't you give a potential buyer all the information they need to select your services. Why hold anything back?
I love the idea of treating your content marketing like it's your best sales rep. Help grease the skids for an actual sales call or discussion by helping and educating your buyers with all the information they need to select your product/service and understand how what you offer is superior.
Do you manage and control this conversation, information, and education OR do you prefer to allow your competitors to dictate the terms under which your buyers get their information?
Barry Deutsch
Master Coach for Teaching how to drive Sales Through Social Media
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