If as much as 70% of the customer’s journey is complete by the time they contact your sales department, what does that mean for the role of sales?
Scooped by
Barry Deutsch
onto Social Selling |
I've seen these stats, reserach, and surveys bounced around for the past 12-18 months. I think the prestige of Eloqua gives the research an additional ounce of credibility.
Would anyone disagree that in this age of digital information, buyers of your services and products are dramatically better informed, and are able to do their due diligence on you, your competitors, and your solutions with a high degree of efficiency.
Why then do so few companies - especially at the entrepreneurial and small business size - fail to implement content marketing and social selling programs to engage with customers long before they are willing to talk with a sales rep?
Given the wide acceptance of the changes in selling - particularly for products and services that are of high value and require a consultative sell - do you have a written plan in place to shift your marketing and selling focus to take advantage of the trends and tools that are now becoming commonplace?
Did you know the "secret" how digital marketing changes the world? One brick to the wall... embedded is a White paper about the "dirty little secret"...