Despite their corporate standing, CEOs aren't on social media, according to BrandFog’s 2013 CEO, Social Media, and Leadership Survey.
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Miklos Szilagyi's curator insight,
April 18, 2013 12:16 AM
Did you know the "secret" how digital marketing changes the world? One brick to the wall... embedded is a White paper about the "dirty little secret"... |
Interesting survey on CEO attitudes toward social media. In the Vistage and TEC communities, I find these approaches are magnified at an entrepreneurial or small business level.
Are you allowing your lack of knowledge regarding social media to be the bottleneck between leveraging these tools for marketing, sales, recruiting, customer AND employee engagement?
Are you adopting the ostrich style of management?
Who was it that coined the phrase "unconsciously incompetent" or "I don't know what I don't know" - what's the solution - "sharpen the saw" as Covey called it his best seller - The Seven Habits of Highly Effective People.
Barry Deutsch
Master Coach for Teaching Vistage/TEC Companies HOW TO drive Sales Through Social Media
Join our private blog for Vistage/TEC Members on HOW TO Leverage Social Media
http://www.linkedin.com/groups/Vistage-TEC-Member-Group-Leveraging-1875132/about
Not a Vistage or TEC Member, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about