Elton Kuah, marketing director for Enrich Social Media, shares key steps on how to make referral marketing effective on social media.
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Miklos Szilagyi's curator insight,
April 18, 2013 12:16 AM
Did you know the "secret" how digital marketing changes the world? One brick to the wall... embedded is a White paper about the "dirty little secret"... |
No one is interested in being sold something by a stranger - particularly when the sale involves a solution or at least something larger than a few dollar transactional item.
If that's the case, then can we finally acknowledge cold calling is pretty much ineffective in a solution-selling environment?
Word of Mouth marketing and referrals becomes much more important. I could list hundreds of articles that validate the gap between WOM and cold calling. Why then do so many companies insist on cold calling strangers as their primary tactic?
Instead, shouldn't we focus on the steps to build a strong WOM network? Do you have a written plan of how you're going to accomplish this sales strategy?
Here's an interesting quote in the article:
"Without a deliberate effort to build a sizable social network, a word of mouth marketer’s reach is naturally limited to a small circle of family and close friends or co-workers and colleagues and the results will be insignificant."
This seems to fly in the face of the myth that you should only connect to people whom you know very well - if that's the case - how will you ever expand and build your WOM network?
Barry Deutsch
Social Media Coach to Vistage and TEC Chairs
Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?
http://www.impacthiringsolutions.com/vistagechairs