Complex B2B sales are becoming more difficult to find and close than ever before, due to longer sales cycles and more complex B2B purchasing processes. In addition, the traditional lead ...
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Miklos Szilagyi's curator insight,
April 18, 2013 12:16 AM
Did you know the "secret" how digital marketing changes the world? One brick to the wall... embedded is a White paper about the "dirty little secret"... |
Developing prospects and leads can be a very time-consuming task as this article describes in great detail. Social media can be a tool to improve productivity in finding, developing, nurturing potential leads until they are ready for a conversation with you. It also enables a "1-to-many" ability that leverages time vs. the traditional model of "1-to-1".
Are you leveraging social media tactics in your sales funnel, particularly the front-end to bring potential prospects to the table and then nurture them to a point of conversation?
Barry Deutsch
Master Coach for Teaching how to drive Sales Through Social Media
Are you reading our Sales Through Social Media Blog?
http://www.barrydeutsch.net/sales-through-social-media
Learn how to leverage social media for sales.
Don't forget to Join us on our LinkedIn Discussion Group for Building Sales Through Social Media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about