How salespeople inspire customers to invest, not resist, with stories. | Social Selling |

Although the value of your offering is overwhelming, customers resist. Why?
More important, how will you get past this irrational wall of resistance, and make the sale?

Here's a quick article from Michael Harris that makes a powerful point: if you want to increase your sales, engage prospects in buying simulations (a special type of story) that do your selling for you.

I also like the SlideShare piece that comes along with this, and the free downloadable guide.

Master buildling and sharing these scenarios and see your sales rise. Now that's a good thing!

PS -- if you want more on story selling, follow fellow curator Ken Jondahl and his Story Selling curated content at 

This review was written by Karen Dietz for her curated content on business storytelling at 

Via Dr. Karen Dietz