Social Selling
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Social Selling
Social Media provides a vehicle for leveraging sales, marketing, lead generation, lead nurturing, referrals, customer and client engagement. Very few companies are effectively leveraging these tools. Most are still operating in time-wrap bubble that dates back several decades. Learn the key steps of using social media for marketing and sales if you're in sales, marketing, business development, or responsible for closing business.
Curated by Barry Deutsch
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How to Rock Social Selling in 30 Minutes a Day

How to Rock Social Selling in 30 Minutes a Day | Social Selling | Scoop.it
Time is limited for all of us, so I’m going to share how you can produce a positive ROI with social selling in 30 minutes a day.
Barry Deutsch's insight:

I am across this article the other day by Melonie Dodaro. She nailed it - she described in precise detail exactly what I've been doing for 30 plus years - now made possible in 30 minute a day in LinkedIn.

 

Here's my question - why do so few subject matter experts -  consultants and advisers sitting on a goldmine of content - refuse to invest this small amount of time daily to differentiate themselves and generate above average profitability as "the" expert in their field?

 

The tactics are extremely simple as Melonie describes - why don't more people do it. I find in my peers as personal service providers and consultants marketing to CEOs that less than 2 percent actively employ these tactics.

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Report shows High-Growth Companies Embrace Social Media

Report shows High-Growth Companies Embrace Social Media | Social Selling | Scoop.it
A report shows that the more successful a company is, the more likely it is to have invested in social media.

"Interestingly, it was senior executives, not young juniors, who were most likely to be using the tools"


Via simply-communicate
simply-communicate's comment, May 18, 2012 6:36 AM
Hi Barry, thanks for sharing this post!
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Prospecting is a combination of having the right message and ...

Prospecting is a combination of having the right message and ... | Social Selling | Scoop.it
It is an always an interesting discussion when we talk about Prospecting. Unless you have “Game Changing” product, you are always, to some degree, playing a numbers game. Based on a large population of Prospects that ...

Via Jim Conard
Belinda Summers's comment, January 3, 2013 5:30 PM
Agree to this Jim. Right message + consistency is the key in getting more prospects and turning them into the real deal.
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Social Media: A vital part of the marketing mix!

Today, many business organizations are allocating budget for online business expansion using social media marketing. This strong marketing method is applied by various progressive companies for selling their products and ...
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7 Secrets to Getting More from LinkedIn

7 Secrets to Getting More from LinkedIn | Social Selling | Scoop.it
Whether you are looking for a job, more customers, or business alliances, LinkedIn can be an invaluable resource if you apply these 7 secrets.


Snippet from article by Jeff Korhan


LinkedIn is one of the greatest tools available for leveraging marketing, sales, lead generation, lead nurturing, and customer engagement. Based on an informal survey of over 500 sales teams, LinkedIn is barely being used by the sales team and the company has done zero training around using this amazing tool.


Barry Deutsch

Partner

IMPACT Hiring Solutions

http://www.impacthiringsolutions.com


Join our SELLING THROUGH SOCIAL MEDIA LINKEDIN Discussion Group for more tips and ideas on presenting, pitching, and engaging your clients


Learn how a few simple social media tactics can dramatically improve your customer engagement, lead generation and nurturing, and ability to close sales

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Report shows High-Growth Companies Embrace Social Media

Report shows High-Growth Companies Embrace Social Media | Social Selling | Scoop.it
A report shows that the more successful a company is, the more likely it is to have invested in social media.

 

"Interestingly, it was senior executives, not young juniors, who were most likely to be using the tools"


Via simply-communicate
simply-communicate's comment, May 18, 2012 6:36 AM
Hi Barry, thanks for sharing this post!
Rescooped by Barry Deutsch from Sales Success
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The Difference between Suspects, Prospects and Sales

The Difference between Suspects, Prospects and Sales | Social Selling | Scoop.it

If you were to ask most salespeople about the quality of the leads they get from marketing, they would probably tell you that they are suspects at best. And of course that depends on what your definition of what a suspect is.


Via Greg Ferguson
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Content Marketers & Curators - 50 Ideas to Create Buzz

Content Marketers & Curators - 50 Ideas to Create Buzz | Social Selling | Scoop.it

I selected this article from conversationagent because this is one of my trusted sources, where I find great content, day after day. 

 

This piece has some great tips for creating compelling content and it gives you examples of people who are doing a good job with each suggestion.

 

**These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.

 

Quote from this piece:

 

"Connecting ideas and people -- how talk can change our lives".

 

Here are a few things that caught my attention:

 

**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.

 

** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.

 

** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.

 

** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

.

** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.

 

** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.

 

** Track and review future trends from behind the scenes. A good guide is Louis Gray.

 

**Create a conversation around a social object. That's what Hugh MacLeod does.

 

** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read full article here: [http://bit.ly/L3GvLU]


Via janlgordon
Barry Deutsch's comment, May 16, 2012 2:18 AM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.
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Content Curation and Distribution are King - Content Curation Marketing

Content Curation Marketing for online brand leadership, integrated social media, lead generation, and thought leadership.
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27 Awesome Ways to Get People to Listen to You : @ProBlogger

27 Awesome Ways to Get People to Listen to You : @ProBlogger | Social Selling | Scoop.it

Great example of ways to move people to action rather than traditional "push selling" or just throwing content at them. Written by one of the top gurus of communication on the Web.

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