Social Selling
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Social Selling
Social Media provides a vehicle for leveraging sales, marketing, lead generation, lead nurturing, referrals, customer and client engagement. Very few companies are effectively leveraging these tools. Most are still operating in time-wrap bubble that dates back several decades. Learn the key steps of using social media for marketing and sales if you're in sales, marketing, business development, or responsible for closing business.
Curated by Barry Deutsch
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Rescooped by Barry Deutsch from Internal Social Media
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Report shows High-Growth Companies Embrace Social Media

Report shows High-Growth Companies Embrace Social Media | Social Selling | Scoop.it
A report shows that the more successful a company is, the more likely it is to have invested in social media.

 

"Interestingly, it was senior executives, not young juniors, who were most likely to be using the tools"


Via simply-communicate
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simply-communicate's comment, May 18, 2012 6:36 AM
Hi Barry, thanks for sharing this post!
Rescooped by Barry Deutsch from Sales Success
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The Difference between Suspects, Prospects and Sales

The Difference between Suspects, Prospects and Sales | Social Selling | Scoop.it

If you were to ask most salespeople about the quality of the leads they get from marketing, they would probably tell you that they are suspects at best. And of course that depends on what your definition of what a suspect is.


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Rescooped by Barry Deutsch from Curation, Social Business and Beyond
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Content Marketers & Curators - 50 Ideas to Create Buzz

Content Marketers & Curators - 50 Ideas to Create Buzz | Social Selling | Scoop.it

I selected this article from conversationagent because this is one of my trusted sources, where I find great content, day after day. 

 

This piece has some great tips for creating compelling content and it gives you examples of people who are doing a good job with each suggestion.

 

**These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.

 

Quote from this piece:

 

"Connecting ideas and people -- how talk can change our lives".

 

Here are a few things that caught my attention:

 

**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.

 

** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.

 

** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.

 

** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

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** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.

 

** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.

 

** Track and review future trends from behind the scenes. A good guide is Louis Gray.

 

**Create a conversation around a social object. That's what Hugh MacLeod does.

 

** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read full article here: [http://bit.ly/L3GvLU]


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Barry Deutsch's comment, May 16, 2012 2:18 AM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.
Rescooped by Barry Deutsch from Internal Social Media
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Report shows High-Growth Companies Embrace Social Media

Report shows High-Growth Companies Embrace Social Media | Social Selling | Scoop.it
A report shows that the more successful a company is, the more likely it is to have invested in social media.

"Interestingly, it was senior executives, not young juniors, who were most likely to be using the tools"


Via simply-communicate
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simply-communicate's comment, May 18, 2012 6:36 AM
Hi Barry, thanks for sharing this post!
Rescooped by Barry Deutsch from Lead Generation & Sales Prospecting
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Prospecting is a combination of having the right message and ...

Prospecting is a combination of having the right message and ... | Social Selling | Scoop.it
It is an always an interesting discussion when we talk about Prospecting. Unless you have “Game Changing” product, you are always, to some degree, playing a numbers game. Based on a large population of Prospects that ...

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Belinda Summers's comment, January 3, 2013 5:30 PM
Agree to this Jim. Right message + consistency is the key in getting more prospects and turning them into the real deal.
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Social Media: A vital part of the marketing mix!

Today, many business organizations are allocating budget for online business expansion using social media marketing. This strong marketing method is applied by various progressive companies for selling their products and ...
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