Social Selling
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Social Selling
Social Media provides a vehicle for leveraging sales, marketing, lead generation, lead nurturing, referrals, customer and client engagement. Very few companies are effectively leveraging these tools. Most are still operating in time-wrap bubble that dates back several decades. Learn the key steps of using social media for marketing and sales if you're in sales, marketing, business development, or responsible for closing business.
Curated by Barry Deutsch
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How to Rock Social Selling in 30 Minutes a Day

How to Rock Social Selling in 30 Minutes a Day | Social Selling | Scoop.it
Time is limited for all of us, so I’m going to share how you can produce a positive ROI with social selling in 30 minutes a day.
Barry Deutsch's insight:

I am across this article the other day by Melonie Dodaro. She nailed it - she described in precise detail exactly what I've been doing for 30 plus years - now made possible in 30 minute a day in LinkedIn.

 

Here's my question - why do so few subject matter experts -  consultants and advisers sitting on a goldmine of content - refuse to invest this small amount of time daily to differentiate themselves and generate above average profitability as "the" expert in their field?

 

The tactics are extremely simple as Melonie describes - why don't more people do it. I find in my peers as personal service providers and consultants marketing to CEOs that less than 2 percent actively employ these tactics.

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How to Cultivate a Company-Wide Social Media Culture

How to Cultivate a Company-Wide Social Media Culture | Social Selling | Scoop.it
Learn how to create a company culture that encourages the use of social media among its employees.


The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone. Today, it's all digital, baby.


Gone are the days when it was innovative to have a website. And creating a Facebook page for your business is no longer an advanced social media strategy. In fact, now that social media has picked up steam in its conquest of the digital realm, the companies coming out on top are not just those that send out some pre-scheduled tweets; the successful companies actually adapt their entire corporate culture to our social media-oriented world.


Some companies have found the transition to a social media culture easy, especially those which have already integrated social media into their marketing strategy. 


Read more: http://bit.ly/LHRAo7


Via Martin Gysler
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ratzelster's comment, June 10, 2012 10:18 AM
This was an excellent find for me...thanks for scooping this.
Martin Gysler's comment, June 10, 2012 2:53 PM
Cool ratzelster, you're welcome :)